Boiler Room and Umbro celebrate the unifying power of both football and club culture

2023-06-29

Boiler Room and Umbro have joined forces to celebrate the unifying power of both the football pitch and the dance floor, recognising the intersection between club culture and the beautiful game.

Drawing inspiration from the early days of rave, when fashion, music, and football intertwined, their collection embodies the freedom, vibrance, and colourful essence of the scene, emphasising its ability to bring people from all walks of life together. 

The collaboration between Boiler Room and Umbro has resulted in the creation of the ultimate kit, designed to be worn from dusk till dawn, seamlessly transitioning from football matches to festival fields. The standout piece is a black pinstripe tracksuit, available as a drawstring short and jogger set, featuring co-branded red vinyl gloss detailing. Complementing the tracksuit is an oversized tee in black and neon yellow, adorned with a 3M Boiler Room x Umbro back print, accompanied by a matching OG sweat towel to help you stay cool from the centre-pitch to the centre stage.

Among the hero styles in the collection are the football jerseys, which come in a neon green long-sleeve goalkeeper style and a black short-sleeved option. These jerseys are adorned with an x-ray design, symbolising the notion that underneath it all, we are all the same—one world, one community, one team.

“Umbro is such an iconic brand, we thought it would be fun to come together to design a uniform for Boiler Room. What does our team look like? It’s constantly changing but it's always open, energetic, & diverse. A hyperlocal crew with a global mindset.”’ Amar Ediriwira, Creative Director - Boiler Room

To capture the vibrant and energetic spirit of the campaign, Boiler Room and Umbro enlisted the talents of renowned photographer Ewen Spencer, known for his documentation of UK club culture and the exuberance of youth throughout various eras. Spencer captures the uplifting energy of the dancefloor and the sense of unity among the crowd, joined by DJ and Broadcaster Lil C. The shoot takes place at Boiler Room London, Burgess Park, during the closing sets of Jyoty and DJ EZ, adding an extra layer of authenticity to the campaign.

Shop the collection exclusively on Boiler Room.

Read More

SIGN UP TO OUR NEWSLETTER

hello@penalty.online