PUMA and Dortmund launch the 2023/24 BVB Cup Kit


PUMA has launched the 2023/24 Borussia Dortmund Cup kit, drawing inspiration from Dortmund, a city known for its blend of both long tradition and innovation.

Unveiled during BVB's pre-season tour in Las Vegas, the new kit pays tribute to the city's enduring strength and resilience while embracing a retro-futuristic design in the iconic Black and Yellow colours, representing the spirit of the next-generation Borussen.

"Every year, we eagerly anticipate crafting a Cup kit for the BVB team, and this year is no exception. The concept of a Cup kit is unique, just like the design of this year's kit”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “We're proud to have collaborated with BVB on a kit that draws inspiration from the Club's beloved home city, with the famous Black and Yellow colours and can't wait to witness it on the pitch.”

The new Authentic jersey features cutting-edge technology, using ULTRAWEAVE fabric with a structured, 4-way stretch design, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric helps keep the body free from sweat. The Replica version also incorporates dryCELL sweat-wicking technology for maximum comfort throughout the game. Both jerseys are made from 100% recycled materials, showing PUMA and BVB's commitment to a sustainable future.

The exclusive launch event in Las Vegas showcased the exceptional design of the BVB Cup kit, celebrating the fusion of football and fashion, with stunning BVB branding displayed on The Las Vegas High Roller at the famous Las Vegas Strip. The kit made its debut during the pre-season game against Manchester United at Allegiant Stadium on July 30th.

The 2023/24 BVB Cup kit is now available from PUMA and the BVB club shop.

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