Prada partner with the Chinese Women’s National Team ahead of the World Cup


Prada has announced a partnership with the Chinese Women’s team ahead of the World Cup.

This partnership not only demonstrates Prada's commitment to the sports world but also showcases their support for talented young athletes. As part of this alliance, Prada will provide the team with stylish outfits for their travels and formal events, giving them a fresh and contemporary image off the field. Whether they are on their journeys or attending momentous occasions, the partnership aims to provide the team with a renewed sense of style and elegance thanks to Prada's exquisite designs.

This collaboration between Prada and the Chinese Women's National Football Team, known as the Steel Roses, begins just as the players prepare to embark on an exciting journey to Australia and New Zealand. After winning AFC Women’s Asian Cup, the highest level of women's football in Asia, an impressive nine times, including an extraordinary streak of seven consecutive victories, the team go into the World Cup with confidence. 

The Steel Roses have earned a global reputation and serve as an inspiration to young female athletes, not only in China but worldwide. Their remarkable success has brought attention to this democratic and inclusive sport, capturing the hearts of the public and institutions alike.

Prada's involvement in supporting Chinese athletes is not new. The renowned brand has previously provided athletic attire to Chinese athletes, working with esteemed individuals such as Gong Lijiao, Li Zhixuan, Xiong Dunhan, and Yang Shuyu ahead of the Beijing 2022 Olympic Winter Games. Prada even customised several pieces from their Spring/Summer 2022 collection for these athletes.

Furthermore, earlier this year, Prada welcomed Chinese basketball player Yang Shuyu as their newest ambassador. In his role, Yang Shuyu showcased the latest men's collection from the brand through a series of photoshoots and short films, further emphasizing Prada's commitment to collaborating with influential athletes.

With this partnership, Prada continues to solidify its presence in the sports world, supporting talented athletes and inspiring a new generation of stylish and empowered individuals.

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