GOAT and PSG link up for this years ‘People of Paris’ campaign


Building on last year's campaign, GOAT and Paris Saint-Germain join up for a visual campaign that aims to unite individuals around the world through their shared passion for football, fashion and culture.

This year the campaign shifts focus to the undeniable influence that Paris Saint-Germain, its fans and the French capital have on fashion, sports and culture across the globe. Exploring themes of individual identity, the campaign focuses on global icons who have impacted the club, the city and the world in unique ways. The campaign includes Paris Saint-Germain player Nuno Mendes, Colette Founder and Creative Director, Sarah Andelman, Brazilian PSG legend Ronaldinho Gaucho, English musical artist, Dev Hynes and many more global superstars. 

“When we first launched ‘People of Paris’, we drew inspiration from the diverse Parisian community, and the common bond that united these individuals; their love for the city and Paris Saint-Germain, said Sen Sugano, Chief Brand Officer, GOAT Group. This year, we’re further exploring that bond, highlighting the profound ways that PSG, the club’s fans and the city of Paris influence sports, fashion and style around the world.”

“It’s been inspiring to see the partnership between PSG and GOAT develop over the last year, said Fabien Allègre, Chief Brand Officer, Paris Saint-Germain. With this new ‘People of Paris’ campaign, we are thrilled to showcase PSG and GOAT’s unique communities and the strong influence that fashion, and sports have globally on personal style and individual expression.”


To accompany the visual campaign, PSG and GOAT will re-release the highly coveted Colette x Paris Saint-Germain jersey previously released for the 2015-16 season, alongside new and vintage Paris Saint-Germain apparel and merchandise, available exclusively on the GOAT app and GOAT.com/PSG.

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