adidas launches new football lifestyle collection with Pusha T and more

Tom Williams



adidas has unveiled the LFSTLR collection, aiming to reimagine football jerseys through a streetwear lens.

Leaning into the current ubiquity of football and lifestyle in the fashion scene, as well as the resurgence of football kits as fashion in the past decade, the LFSTLR collection focuses on wearability over performance.

adidas’ major European clubs are all featured in the range, with their third kits getting an off-pitch remake.

The shirts are made with heavier fabrics for increased comfort, making them perfect for everyday wear. A tonal adidas logo and no shirt sponsor places all the focus on the club crests, creating a sleek, stylish look.

To launch the collection, adidas called on a large host of global talent to front the campaign, including Pusha T and Conducta for Arsenal, and afrobeats star Adekunle Gold for Manchester United.

The LFSTLR collection is available to purchase on the adidas website and select retailers.

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