adidas unveil the Juventus home kit for the upcoming 2023/24 season, catering to the club's new generation of fans. This jersey takes the iconic design of the team's kit and adds a fresh twist with striking graphics and innovative technologies, while staying true to Juventus' distinctive DNA.
At the heart of the shirt's design lies a tribute to the unmistakable black and white stripes that have become synonymous with Juventus since 1903, symbolising pride and unity between players and supporters. In a departure from the previous triangular pattern, the stripes are now reimagined using a brushed stroke finish that mimics the unique patterns found on a zebra. This technique captures the individuality and artistry of the players on the field while playfully acknowledging the equally iconic zebra markings associated with the black and white stripes.
The bold graphic that adorns all versions of the jersey is complemented by contrasting yellow details. Taking inspiration from the club's iconic jerseys of the past, this colour is prominently featured in the badge, sponsor, and the three stripes running along the shoulders. As a result, the jersey pays homage to Juventus' rich heritage while exuding a distinct modernity in its design.
The on-field version of the shirt incorporates HEAT.RDY technology, utilising specialised materials and textures to keep players feeling cool and comfortable during intense matches on the grandest stage. Meanwhile, the fan version of the jersey incorporates AEROREADY technology, which employs moisture-wicking or absorbent fabrics to ensure fans stay dry and comfortable.
Both iterations of the new jersey are crafted from 100% recycled polyester, reaffirming adidas' commitment to reducing plastic waste and promoting sustainability.
The jersey is now available via adidas.co.uk.