CLUB Game launches a limited edition shirt for its founding community


CLUB Game drops a limited edition ‘Founding Kit’ for its 900+ Founding Club Owners in 58 countries.

CLUB Game, the Football Ownership game by Formation Games has developed a limited edition football shirt, exclusively available to its founding community. Designed in collaboration with Xztals, the kit features a subtle fully-sublimated map of the world in homage to the diverse, global community that makes up CLUB’s founding Club Owners. 

The Founding Kit was sent to 900+ Founding COs across 58 countries and the shirt features a unique serial number signifying the first kit produced by Formation Games and symbolises their commitment to disrupting the football gaming genre and bringing together a global community of football fans.

CLUB Game, a free-to-play football ownership experience, lets the player be in charge of their dream club. Making vital decisions on every aspect of the game, from the kit to the stadium, the sponsor, and signing real players based on real-world data. The game will be available at the beginning of the 23/24 football season when it soft launches on mobile devices.

“We believe that all football fans regardless of their age, background, gender or geography should be able to feel what it’s like to be a football club owner” said Mel Duffill-Jeffs, Community Lead at Formation Games. “Our community of Founding Club Owners have supported us from the very beginning, so we’re delighted to be able to give them a physical version of their in-game founding kits as a small token of our gratitude”.

“With CLUB we’re looking to create a truly social football entertainment experience that brings fans closer to the sports they love”, said Tom Russell, Co-Founder & Marketing Director at Formation Games. “We continue to explore more innovative opportunities to really enhance our CO’s game experience”.


CLUB will launch on Google Play and Apple stores in 2023. For more information visit or Follow Club on Twitter and TikTok.

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