To mark their 125th anniversary, SV Werder Bremen have collaborated with Blaumeier Atelier for a unique capsule collection of fan merchandise.
SV Werder Bremen are known for their commitment to inclusion and participation. It’s well known that the German club are famous for hosting games centred around these themes and their 125th anniversary sees them take it one step further with a collaboration with Blaumeier Atelier.
For those that don’t know, Blaumeier Atelier is based in Bremen-Walle. It has been working alongside creative individuals from various backgrounds and has allowed them to discover and develop their talents in visual and performing arts since the mid-eighties. The organisation is a place of self-determination, creativity, and inclusion. The works created there express unity, passion, and the ability to transcend boundaries; they are inspiring and encouraging, showing that art knows no barriers.
For the collection, Blaumeier artists crafted artworks around the theme of football and "125 Years of Werder Bremen." These artworks tell their unique stories of passion, dedication, belonging, and connection. The collection includes a t-shirt, a hoodie, and the Hummel warm-up jersey worn by the men's and women's football teams and the women's handball team during the inclusion matchday.
"At the heart of this exciting collaboration is the lively connection of inclusion and participation with art and football, as Blaumeier and Werder Bremen come together to live the essence of inclusion through creativity. That's why Werder becomes 1. FC Blaumeier for a day," says Claudia Hartung, Brand & Marketing Project Manager at SV Werder Bremen.
The 1. FC Blaumeier collection is now available at Werder Bremen stores and online at WERDER.DE.