(re)boot and ROW_____Z launch a new collection using Inter Miami team-worn gear


Inter Miami CF has reinforced its dedication to leveraging football for positive impact by expanding its collaboration with the innovative brand (re)boot. The primary objective of this partnership is to unite athletes and fans in the collective effort to reduce waste in the football industry.

Founded by Gabriella Mas, (re)boot has been a trailblazer in addressing the waste crisis in the football industry through the upcycling and recycling of worn football equipment, extending the lifespan of sportswear beyond the game. The brand aims to create a community that connects the sports industry with the circular economy, utilising Avery Dennison's Digital Solutions to achieve this objective.

The 50-piece jersey collection is made up of one-of-one (re)boot sourced jerseys from Inter Miami CF’s equipment room over the last two seasons, including a mix of player-worn match jerseys, training tops, goalie jerseys, and residual stock. 

"Our partnership with (re)boot holds a special place within our Club, as it seamlessly aligns with our core mission of harnessing the power of football to do good. It also bolsters our ongoing commitment to promoting recycled materials and sustainability. We take great pride in continuing to unite with (re)boot for this transformative initiative that leaves a lasting, positive impact on our planet,” said Mike Ridley, Inter Miami CF SVP of Brand and Marketing, who led Inter Miami CF’s One Planet initiative.

“Reducing professional sports textile waste is (re)boot’s excellent game plan. By producing jerseys that have been repurposed from club discarded apparel, and then digitising them with Avery Dennison’s Digital ID technology, powered by atma.io connected product cloud. This will transform these individual garments into unique data points, and provide the jersey owners with access to storytelling that will educate, add interest, and promote recycling,” said Mike Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison.

“When users scan the digital label on the garment, they will be able to discover details about the sourcing of the pieces from Inter Miami’s equipment room, the jersey’s composition and material, and background information about (re)boot. Down the line, these unique digital triggers on garments will be used by industrial textile recyclers to further open the circularity loop and divert textiles from landfill,” Colarossi continued. 


A limited number of pieces from the latest collection will first be available for purchase exclusively online at (re)boot.futbol beginning at 10 a.m. ET on Monday, Nov. 20.

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