Continuing their tradition of producing their own kits, the club showcased a design inspired by the iconic archway of the Hammaburg and the distinctive red-brown walls synonymous with Hamburg.

For the first time, the jerseys feature a subtle red colour gradient, reminiscent of bricks, which adds a touch of uniqueness to the predominantly brown chest. The front and back of the shirts are elegantly framed by white piping, drawing inspiration from the Hammaburg archway featured in the FC St. Pauli club crest.

Rooted in Hamburg, FC St. Pauli maintains its reputation for a distinctive identity and strong values. The club's fan culture is known for its emphasis on inclusivity, anti-racism, and anti-fascism, while actively supporting various social and political causes. Renowned worldwide, their skull and crossbones logo symbolises rebellion and non-conformity.

As part of their commitment to these values and the fans, the club has been producing their own kits since 2021. The new jerseys exemplify their dedication to sustainability by adhering to the highest standards. Manufactured in Europe under fair production practices, the shirts are made from 100% recycled fibres. Despite their eco-friendly approach, the jerseys maintain all the performance characteristics expected of a modern football shirt, including lightness, tear-resistance, and exceptional moisture transport for quick drying.

FC St. Pauli's new home shirt for the 2023-2024 season represents not only their distinctive design sensibilities but also their unwavering commitment to their fanbase and the values they hold dear.