The Chivas x AGR collaboration, which launched this week, draws inspiration from the unifying influence of both football and fashion. This unique collection seamlessly combines the opulent aesthetic of Chivas with AGR's distinctive neon colours and intricate patterns, resulting in a range that defies convention and redefines the boundaries of football-inspired fashion.

Founded by designer Alicia Robinson in 2019, AGR derives its inspiration from the vibrant tapestry of culture found in London, coupled with a strong inclination to challenge conventional knitwear norms. Comprising a signature jersey, shorts, and bucket hat, the three-piece capsule collection perfectly encapsulates the dynamic energy and diversity inherent in modern football communities, a sentiment prominently displayed during this summer's global women's tournament. Each item in the collection features the Chivas Luckenbooth, a symbol synonymous with friendship and a cornerstone of Chivas' commitment to "Raise the Game.

Marrying elements of retro football aesthetics with contemporary fan enthusiasm and style, this collection intersects the realms of sport and fashion, paying homage to the iconic kit designs and passionate fan bases that have propelled football into the forefront of streetwear culture. The garments have been meticulously crafted primarily by upcycling vintage football jersey fabrics, breathing new life into them through the collaborative effort of Chivas and AGR.

Alicia Robinson, founder and designer behind AGR, expressed her excitement about the collaboration: "Football kits are known for their bold and vibrant nature, which aligns seamlessly with the essence of my designs. Partnering with Chivas to create a collection that pushes boundaries and offers a contemporary twist to football culture was a natural decision. This three-piece ensemble is about fostering connections among people who share a deep passion and allowing them to express their love for the game through their own unique style."

The lookbook for Chivas x AGR Knit, photographed by Ayshe Zaifoglu, features a diverse array of individuals who embody the ethos of Chivas' "Raise the Game" initiative. The cast includes Henrie Kwushue, a radio DJ; Nicole Chui, a renowned embroidery artist; and Molly O’Donoghue, a grassroots football player and graphic designer from Rain on Me FC. This collection builds upon Chivas' ongoing engagement in the football arena, including a global partnership with Manchester United that established the brand as an early supporter of the women's first team, the Regal FC digital platform that connects global talents and grassroots players, and the backing of grassroots clubs and the community network Coats & Goalposts.

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The Chivas x AGR collection is available now from AGR.