Balenciaga launch ‘Football Series 2024’ collection

Tom Williams



No strangers to the ever-burgeoning football and fashion scene, Balenciaga are back with their latest footy inspired collection: ‘Football Series 2024’.

Balenciaga’s output has been heavily influenced by the football world in the last few years, a trend that can be linked to Demna taking position as creative director of the Paris-based Fashion House. This influence shows no sign of slowing down, as is concreted with the label’s latest release.

The collection features oversized jerseys and tracksuits, each in black, white, red, pink, and fluorescent yellow with contrasting piping details. And they come with a classic Balenciaga twist.

The jerseys feature the names of the cities where the collection will be available — Aoyama, Barcelona, Beverly Hills, Dubai, Ipanema, Mayfair, Miami, Milan, Paris, Seoul, Shanghai, Soho and Tokyo — alongside the number 10 – an iconic number in the game but also a nod to Balenciaga’s historic address in Paris, 10 avenue George V.

The collection is completed with woollen scarves, brimmed hats, poplin jackets, zip-up hoodies and socks.


Shop the full collection at

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