Twenty four years ago Dr. Martens became the primary shirt sponsor of West Ham United, welcoming in one of the most iconic club partnerships that the Premier League has ever seen.
From the glory days of Chupa Chups on the Sheffield Wednesday shirt, to the beautiful Newcastle Brown logo that fitted so perfectly on top of the black and white stripes, we all get that glorious sense of nostalgia when talking about old sponsors on football kits and despite the fact times have changed, it certainly doesn’t mean the fun has to stop there.
Leading on from the glory days of the 90’s when Harry Redknapp was in the hot seat and the likes of Ian Wright, Paolo Di Canio and Frank Lampard were blowing the bubbles of Upton Park, in what was one West Ham’s most successful ever seasons, Dr. Martens has come together with West Ham United’s all-time Premier League top goalscorer, Michail Antonio to retrace some of the brand’s earliest footsteps in the game and pay homage to the route and rise in football of Antonio.
The imagery for the campaign takes us around the streets of South London - to the home of Antonio and now the hotbed of emerging English football talent - to shine a light on the that make up one of the greatest football communities in the world.
You can buy the SS22 Tarik on Dr. Martens.