In a world obsessed with football, we’re surprised it’s taken this long for football shirts to become a highlight in the game. We might think football shirts have forever been an important part of the game – and they have – but going back 10 years, the static shots of your favourite players modelling the new season’s shirt in an uninspiring backdrop of your stadium was outdated.

In recent years, the conceptualisation of football shirts has meant creatively considered shirts have seamlessly made there way into the game and we are now seeing shirts being produced solely for marketing campaigns, which in turn sounds rubbish, but it’s actually it’s a huge step in the right direction for football. 

Clubs are taking a deep dive into their history books and onboarding creatives who can make their stories come to life. This naturally builds excitement for the fans and has become an integral part of the season, in which the fans learn about their club and get to relive important moments in history. 

The rise of the football shirts in the professional game has, fortunately, had a positive impact on the grassroots, and smaller studios and artists have worked on unique designs that now flood our pitches. Long gone are the days of shopping for your template team kit from JJB sports. 

For their 2022/23 campaign, East London-based side, Victoria Park Vixens, have teamed up with GOALSTUDIO and Icarus for the launch of two very special kits. 

The new home new kit produced by GOALSTUDIO – the football culture fashion brand who’s flagship store is located in the fashionable Gangnam district of Seoul – uses the classic burgundy and neon coral as found on previous Vixen home kits, but now with an extra flash of colour in the form of a bespoke Victoria Park Vixens typographic pin-stripe motif, coral accents on the shorts and socks, and the new kit manufacturer logo proudly sitting alongside the club crest.

The away kit is produced by US-brand Icarus and carries a strong 90s shirt culture aesthetic, featuring green stripes, gold pinstripes and a sublimated fox motif.

Both shirts will host Indivisa as their sponsor and the partnership will see the Vixens working with the platform on collaborative content through the 22/23 season, in line with the brand’s mission to provide a football community for female fans.

Head of Indivisa, Morgan Brennan said: “We partnered with the Victoria Park vixens as while Indivisa covers the elite level, we recognise the important role that grassroots football and teams like the Victoria Park Vixens play in bringing women, old and young, into football.”

The new kits will soon be accompanied by a capsule collection of Vixens products carrying the Indivisa brand, including tote bags, water bottles and caps with all items available to purchase online through the Vixens online store.  

Photography: Serena Brown