Converse and Liverpool FC continue their partnership with a second limited-edition capsule collection. Expanding the game for a new generation, the lifestyle capsule celebrates the creativity and diversity of the club’s supporters.
The collaboration launches with pieces featuring the Converse and LFC logos. Two standouts: Converse x LFC Chuck 70 high-top sneakers inspired by LFC’s iconic away colours, and a Converse x LFC premium unisex puffer jacket. The collection also includes Converse x LFC Star Player 76 sneakers and a Converse x LFC long-sleeve rugby top, T-shirt and tracksuit.
“Building on the success of the Converse x Liverpool FC partnership, we couldn’t be prouder to launch the Fall/Holiday ’23 collection and campaign, which celebrates the rich history of Liverpool FC whilst bringing to the forefront the creativity of LFC fandom,” says Steven Bramble, VP/GM for Converse Western Europe. “To feature LFC fans’ creative work in the campaign is the natural evolution of ’Creating From the Ground Up’ and really does enable, celebrate and support creativity in all its forms.”
The Converse x Liverpool FC campaign, “Creating From the Ground Up,” shines a light on the club’s next generation of fans, who are championing its future, reflecting the city’s buzzing creative spirit and harnessing its devotion to football. The campaign features some of the players and fans who helped created it alongside Converse social and community impact partner Homotopia, a Liverpool-based organization serving LGBTQIA+ socially engaged artists and creatives.
Multidisciplinary creative Dredz, singer-songwriter Pixey and artist Sterling Rose Kelly appear in the campaign alongside FC players Darwin Núñez, Missy Bo Kearns and Taylor Hinds. Homotopia artists and Liverpool FC fans who worked on the creative of this campaign include Olivia Graham, Margie Houlston, Jess Scott, Sian Bennett, Kolade and DJ Lauren Lo Sung.
The creative process is emblematic of the Converse and Liverpool FC partnership, which celebrates creativity and diversity in the game and connects supporters who want to build a more inclusive, creative and diverse football community.
The Converse x Liverpool FC capsule is available at converse.com.